Katsuya Minamida and Izumi Tsuji eds, Pop Culture and the Everyday in Japan Paperback
Price: $34.95

Manga, anime, J-pop and other forms of Japan s mass culture are increasingly popular around the world, a situation which requires structural, demographic and communicative research from sociological perspectives. In this study, a group of young Japanese sociologists scrutinizes the sociological foundations of the ways in which the Japanese people produce and consume cultural commodities and live their everyday lives surrounded by these products. The study includes an examination of: the dependency of Japan s youth on mobile phones modes of television viewing infatuations with animation characters network-formation through rock festivals family relations local culture fashion work orientations and the national consciousness as an aspect of their everyday culture . The book presents the landscape of Japanese popular culture as depicted by the very sociologists who themselves live their cultural lives within Japan.

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